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File Preparation
Page setup
- If your project is to bleed, please extend image 1/8" past trim marks.
- If your project does not bleed, use trim size specifications.
- To speed up your project, make sure to include all files you used to create your art, such as TIFFS, EPS and all fonts. If you create your art in QuarkXPress or InDesign, you can use their utilities to gather all needed files automatically.
Photos and continuous tone images
For best reproduction, images should be scanned to the size they will be used BEFORE placing them in a page layout program. The resolution should be twice the line screen that will be used. We recommend halftone images be at least 350 dpi (dots per inch) at finished size.
High-resolution line art
Line art is usually simple black and white artwork such as logos and clipart that do not require screening. We recommend a resolution of at least 1200 dpi for best reproduction.
Software Supported (all previous versions included)
Mac Software Version PC Software Version
Adobe InDesign CS3 Adobe InDesign CS
Adobe Illustrator CS3 Adobe Illustrator CS
Adobe PhotoShop CS3 Adobe PhotoShop CS
QuarkXpress 7 QuarkXpress 5
Macromedia Freehand MX Macromedia Freehand 9
Adobe PageMaker PageMaker files converted
to InDesign CS3
Sending Jobs
Physical Media
Larger files can be transmitted via any of the following media:
- CD/CD-R/CD-RW
- DVD/DVD-R/DVD-RW
- Portable USB & Firewire drives
Prepress Checklist
- Lawson & Co. will provide you with a high or low resolution proof.
- Please indicate on the proof any changes you would like us to make.
- Multi-page documents should be set up in numerical order where practical instead of printer spreads. Pagination will take place at prepress depending on the specific needs of the printer.
- Include shipping/delivery instructions on print jobs when ordering.
- Include Purchase Orders if applicable.
Please make sure all of your files are saved as CMYK vs RGB.
Decimal Equivalent
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Thirty-Seconds
1/32 .0313
3/32 .0938
5/32 .1563
7/32 .2188
9/32 .2813
11/32 .3438
13/32 .4063
15/32 .4688
17/32 .5313
19/32 .5938
21/32 .6563
23/32 .7188
25/32 .7813
27/32 .8438
29/32 .9063
31/32 .9688
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Sixteenths
1/16 .0625
3/16 .1875
5/16 .3125
7/16 .4375
9/16 .5625
11/16 .6875
13/16 .8125
15/16 .9375
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Eighths
1/8 .1250
3/8 .3750
5/8 .6250
7/8 .8750
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Quarters, Thirds & Halves
1/4 .250
1/3 .333
1/2 .500
2/3 .666
3/4 .750
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There are two types of art files on the computer: Vector (also known as line art) and Raster (also known as bitmap art).
VECTOR: Vector art is made up of lines and curves defined by mathematical objects called vectors. Vector art is resolution independent. Therefore, it can be scaled to any size without loss of quality. IMPORTANT: Text should be converted to outlines, paths or curves. This way, the font suitcase and printer fonts do not need to be sent to imprint the art.
RASTER: Raster art is created using a program like Adobe Photoshop or scanned art which has not been converted to vector. A raster image consists of a grid, or bitmap, of small squares known as pixels. Raster images are resolution dependent (set at a fixed resolution). If you send raster art we may be able to use it as a template to convert the art into vector format. However, this will incur additional art charges.
NOTE: If you are thinking about using an image from a web site, DON’T! We cannot use highly compressed web images (such as .gif or .jpg). Their resolution is far too low to use.
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